How to Support Institutionalisation of a Mature UX Practice

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Course Description

Why take this course?

Institutionalization (I-19) of usability is a must if you want to move your organization beyond an ad-hoc user-centered design approach to a sustained andmanaged user experience (UX) practice. Make thereal competitive difference. Make UX intelligence and practice a key part of your strategic business decisions.

 

What you’ll learn

• Understand the global shift to industrial strength UX
• Help lead your UX practice to higher levelsof maturity
• Understand the difference between doingpiecemeal and mature UX work
• Build a roadmap to success
• Gain the knowledge to introduce methodsand tools for an institutionalized approachto usability
• Understand the organizational issues thatare core to a sustainable UX operation

 

Course Objectives

• At the end of this class you should be able to...
• Identify the advantages of being in a mature userexperience operation.
• Assess the maturity of your organization and recom-mend the key next steps to increase its maturity.
• Outline the key strategies for major transformationand the complementary roles of an external executiveadvisor and an internal advocate.
• Understand how you must operate differently to be apart of a mature process.

 

• Manage key challenges with...

a. Executive championship

b. Governance

c. Reorganization

d. Cultural change

e. Organizational structure

f. Staffing

g. Training and certification of staff

h. Methods

i. Templates and tools

j. Standards

k. Knowledge management

l. Central UX group responsibilities

• Submit an application to certify your usability practice

Course Outline

The Institutionalization Quest

1. Working in a Level V Practice

• The realities of working in a mature UX practice.Is it boring? Is it powerful? Is there a role for creativity and personal excellence? Is it competi-tive?

2. About the Journey

• What are the key success elements in a journey toward maturity? What is the role of an executive advisor and an institutionalization specialist?

3. Organic Won’t Work

• Learn the pitfalls of trying to institutionalize basedon organic enhancements, aggressive staff hiring,and widespread training.

4. The Value of Assessment and Certification

• Learn about our surprising experience with certification. Why do companies most want to seek certification?

In the People Side the Trouble Lies

5. Executive Championship

• Today most executives understand that UX is a key capability. But they may have misconceptions thatare like terminal diseases for your institutionalization effort. A dozen common diseases which canstop your UX program code, along with our best medication plan.

6. Governance

• While executives may understand, there is rarely a good scheme to manage the UX work. How are decisions made? Who owns the user experience? What are the metrics and responsibilities?

7. Culture

• How you can understand the soul of your organiza-tion and shift it to a user centric focus. Ensure acceptance of the UX role throughout the develop-ment lifecycle.

8. Organizational Structure

• The perennial question of centralized vs. decentralized operations is pretty simple. But it is moreinvolved to have the right placement within your organization, and have the right roles within the organization.

9. Staffing

• With the extreme shortage of qualified UX staff, the staffing solution is generally a complex optimization. Operations that have tried to offshore oreven outsource their whole UX effort have generally failed. But how can we find the optimal mix of staff, vendors, and global resources?

10. Training and Certification

• Understand the types of training and staff certification that is needed to ensure serious mature capabilities in the UX field.

We Build the Machine

11. Enterprise Software

• The UX Enterprise™ model uses a large scale application to create a leveraged machine. Thisnew model of UX will increase reuse and eliminate re-researching.

12. Methods

• Are a defined set of methods even possible in the UXfield? (Yes). Why should methods be documented? What is the structure of a good UX methodology?

13. Tools and Templates

• Do templates destroy creativity? What are therange of tools and templates? How can these be organized?

14. Standard Projects

• Once there are standard methods, and standard templates, it makes sense to have standard projects, right?

15. UI Standards

• We’ve been developing customized standards since1982 and after around 400 programs we would liketo share some thoughts on the types of standards that work, and the determinants of successful adoption.

16. Knowledge Managementand the UXE Model

• A clear mark of a mature UX organization is the ability to have a persistent, growing, and shared model of the user ecosystems. How can this be managed and linked?

17. Facilities

• In the UX field the physical facilities are a bit boring. But we will cover modular high fidelity simulation labs, eye tracking rigs, and live office testing. Understand the special risks of participant acquisition in emerging markets.

In the End It’s About You

18. Your Assessment

• You will grade the maturity of your usability practice using the same criteria HFI uses to certifya practice in usability.

19. Your Next Best Action

• Based on the entire course material you will recommend the best possible short term roadmap for your organization in order to efficiently move forward.

Learning Path

• You are welcome to discuss which course is most suitable for you with a member of our team. Please contact us for further details.

• Practical How to Design for Persuasion, Emotion & Trust (PET Design™)
• PET Architect
• Omni - Channel UX Strategy & Innovation

Ways to Attend

• Attend a public course, if there is one available. Please check our schedule, or register your interest in joining a course in your area.
• Private onsite Team training also available, please contact us to discuss. We can customise this course to suit your business requirements.